The Marketing & Product Analytics Vault

Get the Notion Workbook with an extensive list of resources covering Business Understanding, Technology Foundations and Analyst Skill Stack.

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Explore the Knowledge Vault

A comprehensive curriculum designed to elevate your skills as a Marketing & Product Analyst. Dive into key areas from business fundamentals to advanced analytical techniques.

Business Understanding

Business Models & Unit Economics

  • Business Models
  • Contribution Margin & Unit Economics
  • Revenue Streams & Pricing
  • Cost Structure
  • Customer Acquistion Cost (CAC)
  • Customer Lifetime value (LTV)
  • LTC/CAC & Payback
  • Retention, Churn & Expansion
  • Scenario & Sensitivity Analysis
  • Benchmarking & Competitive Context

Customer & User Segmentation

Value Proposition & Positioning

Growth & Go-to-Market Strategy

Technology Foundations

Data Collection & Tracking

  • Tracking Plan & Event Taxonomy
  • Client-Side Instrumentation
  • Server-Side & Hybrid Tracking
  • Tag Management Systems
  • Customer Data Platforms (CDPs)
  • Identity & Stitching
  • Data Quality & Validation
  • Privacy, Consent & Compliance
  • Offline & Third-Party Data Ingestion
  • Event Enrichment & Transformation
  • Instrumentation Governance & Documentation
  • Monitoring & Observability

Technical Marketing

Data Infrastructure Concepts

Workflow & Orchestration

BI & Visualization Tools

Analyst Skill Stack

Metrics

Product Analytics Techniques

Marketing Analytics Techniques

Experimentation & Causal Inference

SQL Mastery

Programming for Analysis

Forecasting & Time-Series

Data Storytelling & Visualization

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